Let’s take a break from worrying about third-party cookies to look at one cookie-free ad alternative: streaming video and connected TVs. Pixalate reports that programmatic ad spend on connected TVs rose 70% from the first quarter of 2020 to the third quarter, and reaches 72% of U.S. households. Pubmatic found that Over-The-Top (OTT) TV ad revenue already accounts for 30% of programmatic video ad revenue for U.S. publishers who offer the option. OTT includes video on mobile devices as well as connected TVs.

Integrate is also looking at marketing events, but with an eye to the future. Their survey found that nearly 60% of respondents won’t attend in-person event unless safety precautions are in place 29% will wait until there’s a vaccine. Still, most folks remain optimistic: 80% expect there will be at least some in-person events in 2021, including hybrid events that mix in-person and virtual experiences.

Enterprise AI vendor Uniphore has acquired CDP ActionIQ and cloud data engineering system Infoworks.  The combination of products will create a Zero Data AI Cloud that simplifies AI deployments by enabling companies to access data for AI projects without moving it from existing systems.  Prices were not announced.