Nielsen Consolidates Streaming Audience Measurement Services

Streaming video of all types is a hot topic, of course. One big trend is making it shoppable, and here’s news that YouTube is adding features to do that on connected TV platforms. Meanwhile, Nielsen gonna Nielsen by measuring it: they just consolidated their measurement tools for streaming services, platforms, content, and devices.

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FTC Commissioner Argues Against Consent-Based Privacy Rules

October 8, 2021

We almost never mention speeches by politicians or regulators, for the excellent reason that what they do so often differs from what they say. But I’ll still call out this speech by FTC Commissioner Rebecca Kelly Slaughter, because she states clearly that consent-based privacy rules have failed and what’s needed are legal limits on how much data companies can collect. I agree, and so do a growing number of people in Washington.  Fundamental change in the advertising industry could result.

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Bombora Offers B2B Ad Targeting and Personalization Based on Content Consumption

June 2, 2023

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.

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