More consumers are adopting privacy-protection measures like incognito browsing, even though they also report higher trust in brands that use their data for personalized marketing and services, according to this Cheetah Digital research.  The 91-page report shows details by country, industry and age group for questions about loyalty, privacy, and personalization.  Hours of fun.

Digital advertising platform PubMatic’s new partnership with GroupM, WPP’s media investment group, will enable the delivery of AI-powered cohort modeling to advertisers. Using a distributed AI model developed by Resolve, the collaboration aims to generate privacy-compliant audience segments across multiple publishers simultaneously. Not only does the targeting not rely on third party cookies, it also eradicates the need for user data to be moved or shared during the ad buying process.