Nielsen incorporates YouTube measurement for three markets in SEA

Nielsen has unveiled the incorporation of YouTube measurement for desktop and mobile within its Total Ad Ratings (TAR) solution across three additional markets in APAC – Indonesia, the Philippines and Thailand.  Nielsen will be providing cross-platform metrics on which media buyers and sellers can transact. This will now allow advertisers to measure YouTube inventory in their cross-media campaigns in a total of seven markets globally, which are Indonesia, the Philippines, Thailand, Mexico, Italy, the United States, and France.