Nielsen Joins The Trade Desk Unified ID 2.0 Program

Burger King will likely identify its customers through a mobile app, not cookies, so we have no excuse for food-related wordplay. The Trade Desk, on the other hand, is hungrily eyeing the cookie-replacement market for its Unified ID 2.0. They just signed Nielsen as a partner, following last week’s news that Criteo and LiveRamp are on board.