I’m sure there’s a reason that Tel Aviv-based Web analytics start-up Oribi named itself after a small African antelope, although it might simply be an excuse to make hoodies with horns.  Their fashion sense extends to their product positioning, which adds trendy no-code bling to Web analytics.  The company just raised a $15.5 million Series B, bringing total funding to $27.9 million.

Fifty seven percent of companies polled in this Merkle study are personalizing experiences in at least five channels and 59% have a consolidated customer profile.  But consumers are not impressed: just 35% say that marketing and advertising meets their needs.  Lots more here on CDP adoption, who’s in charge of CX, and obstacles to using data.

Google lashed out at the Department of Justice’s threat to break up the company, calling the proposals “radical.” Among other things, Google says the proposals would threaten users’ privacy, stifle innovation and break Android and Chrome. Given the appeals process, it will likely be years before we know whether Google will stay in one piece.