You can think of Shopify as a sort of anti-Amazon, in the sense of helping merchants compete with the ecommerce giant.  This implies helping with more than just order processing.  Along those lines, they just added Audiences, which lets merchants send customer lists to Meta and Google to help find new customers through look-alike modeling.

AI-edited content is less concerning than AI-generated content — that’s the takeaway from Meta’s adjustment to its AI labeling on Facebook and other platforms. The “AI info” label will continue to appear on AI-generated content. Where content has only been modified or edited using AI, the label will appear more demurely in the post’s menu.