Nielsen Launches Nielsen ONE Ads for Deduplicated Cross-Screen Audience Reporting

Embattled measurement giant Nielsen has swatted back at competitors with the U.S. launch of Nielsen ONE Ads, its long-awaited tool to report on deduplicated audiences across linear TV, connected TV, desktop and mobile.  Reports include live metrics for digital campaigns, data from Nielsen panels, and direct publisher integrations.  Future extensions will include results measurement, based on customer behavior data, and content metrics.

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Toyota Australia invests $100M to trim new-car delivery times

January 5, 2023

Toyota Australia has taken the extra-ordinary step of transforming its former car-assembly site in Melbourne into a $100 million pre-delivery mega centre that aims to trim delivery times for new vehicles. Preparing a new car ahead of customer handover typically takes dealerships hours, days, or weeks depending on the options fitted to each vehicle. However, with the pre-delivery process now on an industrial scale, Toyota Australia can put the finishing touches on up to 270 vehicles a day – one car every two minutes.

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