Nielsen Promises to Measure Campaign Results, Eventually

If you think you spotted a trend of connecting ads with sales results, you’re right.  Nielsen is headed in the same direction with its Nielsen ONE Alpha cross-platform measurement solution, which will combine details on ad campaign reach, frequency, and audience characteristics with the advertiser’s sales data.  At least, that’s the plan: the features won’t be available in real life until next year at the earliest.

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AdQuick and LiveRamp Target Outdoor Ads with First-Party Data

June 17, 2022

Out-of-home ad platform AdQuick is partnering with LiveRamp to target physical and digital out-of-home ads based on first-party data.  The targeting is at the group level: marketers send anonymized first-party audience lists to AdQuick, which uses LiveRamp’s identity graph to find locations where the same people or look-alike audiences are most likely to be found.  Sales data can also be added to the mix to measure results.

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Google May Open Access to YouTube Ad Placement

June 16, 2022

We don’t usually report rumors and this item is a couple of days old.  But it’s huge news so I wanted you to see it.  The specific item is that, to avert EU anti-trust action, Alphabet may drop its requirement that YouTube ads be placed through its Ad Manager and Google Ads products.  What makes it huge is the implication that regulators may finally start to take serious action against Big Tech monopolies.

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Meta Releases Lying, Offensive AI and Pretends to Be Surprised

November 23, 2022

Like trouble, bad behavior by Meta shows up whether you look for it or not.  The latest is an open-source language model that was supposed to provide reliable search results because it was trained on academic papers.  Alas, it was quickly withdrawn after reviewers found that it returned results that were grammatical and plausible but also incorrect, not to mention filled with “antisemitism, homophobia, and misogyny.”  How can this be a surprise?

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