Maybe the U.S. government will ban TikTok and maybe it won’t. In the meantime, the company continues to strengthen its ad business. Latest move is joining Nielsen ONE audience engagement monitoring, which gives advertisers one screen to compare TikTok performance with digital, linear TV, CTV and other channels.
Humans are good at creating low-quality websites but genAI leaves them in the dust. Advertisers hoping to avoid junk websites can now turn to DoubleVerify, which has launched a GenAI Website Avoidance & Detection solution. Currently it can only monitor English-language content but there are plans to expand.
A federal appeals court has upheld the law that will soon ban TikTok in the U.S. unless its Chinese owner, Byte, sells its stake. TikTok has since moved for a temporary stop on the law to allow appropriate time for Supreme Court review. Members of TikTok’s vast creator community are beginning to redirect followers to platforms like Instagram and YouTube.
Changes in marketing channels and data access have made advertising measurement more important, and challenging, than ever. Taking advantage of growing interest in the topic, Bain Capital is selling Kantar Group’s audience measurement division, Kantar Media, to global investment firm H.I.G. Capital for “approximately $1 billion”. Kantar Media accounts for 4,500 of Kantar Group’s 25,000 employees.