Although local TV viewing panel data will continue to be available for research and analysis, Nielsen has announced the addition of “big data” from set-top boxes and smart TV platforms and services to its local market ratings. Fragmentation of TV viewing habits has led to instability in measurements derived from local “over-the-air” panels. A test run of data-plus-panel showed a slight overall 4% to 5% increase in TV-video usage.
Yet again, a big tech company makes a decision then finds it second-guessed by European regulators (remember cookie deprecation?). Meta had announced the closure of CrowdTangle, a tool used, among other things, for analyzing misinformation on its platforms. European researchers do have certain data access rights under the Digital Services Act; hence the Request for Information.
If you thought you didn’t have to worry about being hacked while riding your bike, think again. Cyclists in Tour de France-level races face concerns about security vulnerabilities in wireless gear-shifting technology. Hacking that tech could lead to crashes and injuries if bad players seek an unfair advantage in the races.
Enterprise AI vendor Uniphore has acquired CDP ActionIQ and cloud data engineering system Infoworks. The combination of products will create a Zero Data AI Cloud that simplifies AI deployments by enabling companies to access data for AI projects without moving it from existing systems. Prices were not announced.