Smart TV makers are mining their customer data for all it’s worth. Vizio just struck an exclusive deal to share data from 20 million homes with Nielsen, which will use it to validate several of its research panels. As you surely know, Nielsen has been under fire recently for the quality of its TV audience data.
Why should Fortune 500 marketers get all the attention? Email tech vendor Validity just launched a platform that helps small businesses run better email programs at a lower price. Bundled features include sender reputation monitoring, list validation, and inbox placement reports.
Marketing measurement is the topic du jour, Cher Lecteur. We’ll start with marketing analytics giant Kantar, which just bought Copenhagen-based Blackwood Seven. Blackwood provides technology for cookieless ROI measurement and media plan optimization. It’s Kantar’s sixth acquisition since Bain Capital took control in December 2019.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.