We have a full basket of retail news today, Dear Reader. First up is NielsenIQ, which just launched a solution to help retailers run their own media networks with tools to build targeted audiences, manage ads and offers, and measure results. The same tools would probably support retailers’ own promotions, but retail media networks are a much hotter topic right now.
Speaking of click-bait, Vivun promises to “transform B2B selling as we know it” but is then maddeningly vague on what it actually does. The answer seems to be sales performance reports and forecasts (Hero) and a collaboration hub (Eval). They just raised a $75 million Series C, so somebody is paying attention.
Marketing automation vendor GetResponse has enhanced its support for ecommerce merchants. New features include one-click integrations with ecommerce platforms, a product recommendation engine, improved segmentation, transactional emails, a website popup builder, and automation templates. Ecommerce systems were once very separate from marketing systems, but that gap is almost gone.
The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.