Nigerian auto-tech startup Autochek has acquired Moroccan counterpart KIFAL Auto to drive its expansion into the North Africa region. Autochek aims to build digital solutions that will enhance and enable a seamless and safe automotive commerce experience across Africa.
Sports marketing is another specialized area that has attracted CDPs in recent months. Sports app vendor FanReach has launched a new system with advanced audience segmentation, multi-variant messaging, and personalization. It might not be a CDP but it would certainly make good use of one.
South African Agri-tech startup IQ Logistica has announced the launch of ‘Farmers Friend’, a new companion farming operations mobile application. The tool is for farmers to use in-field to manage their full farming operations straight from their phones or tablets.
Salesforce has reversed course on its bid to acquire data management and integration platform Informatica a source has told Reuters. Informatica itself said that it is not in talks to be acquired. Salesforce stocks rose on this latest news while Informatica’s fell.