Nigerian startup Raenest is helping remote workers and freelancers automate invoicing and get paid faster by clients globally while saving on fees via its Raenest Global accounts and cards. Businesses can also use the platform to onboard African talents, pay them in their preferred currencies, and manage their team expenses.
Egypt’s Mahaseel Masr, a regional B2B fresh produce digital platform, has secured funding from the Emirates International Investment Company (EIIC) to accelerate the deployment of its agri-focused e-commerce platform.
Senegal-based startup Kwely has launched the minimum viable product (MVP) version of its B2B online store for “Made in Africa” products, targeting small and large businesses globally.
It’s tough to get brand safety right, but the industry keeps trying. IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM). Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.