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Nigeria’s Terragon, launches solution to help 41M Nigerian SMBs with customer acquisition and retention

Africa’s leading Data and Marketing Technology company, Terragon has launched its much-awaited marketing technology platform– TerragonPrime. The platform, which is still in its beta phase, is a realization of a long-time quest and in-house development effort to help Small and medium-sized businesses improve their advertising campaign performance by 50% and acquire customers cost-effectively by leveraging the power of data.

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SA’s Clickatell closes $91M in Series C funding

February 24, 2022

The South African global chat commerce leader – Clickatell, which helps businesses to connect, interact and transact with consumers anytime, anywhere, in chat has secured a $91 million Series C round of funding in a new finance round led by Arrowroot Capital, with Kennedy Lewis Investment Management, Endeavor Global and Harvest participating. They will leverage this Series C round of funding in accelerating their product development and expanding their footprint in the United States.

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Braze and Movable Ink Expand Partnership on Personalization

February 10, 2025

Movable Ink has announced that its Da Vinci AI-driven personalization solution is now fully compatible with customer engagement platform Braze. Da Vinci’s content, personalized uniquely for each customer, can now be incorporated into Braze’s customer journey orchestration across email, push, SMS and WhatsApp. Movable Ink and Braze describe the initiative as an entrance to the “Omniverse,” which we hope does better than the Metaverse.

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