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Nigeria’s Treepz closes $2.8M seed round, expands to Uganda with Ugabus acquisition

Nigerian shared mobility startup Treepz has closed out its seed round at US$2.8 million and expanded to Uganda with the acquisition of bus company Ugabus. Founded in 2019 and known as Plentywaka until its September rebrand, Treepz operates a digital platform allowing passengers to book daily rides along fixed routes. It also serves as an aggregator for bus travel companies across 21 cities in Nigeria, allowing transport operators to replace manual servicing and ticketing with digitalized offerings and services.

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Egypt’s MNT-Halan successfully rolls out proprietary core banking system software

November 25, 2021

MNT-Halan, Egypt’s leading fintech ecosystem, has announced the successful rollout of Neuron, the proprietary core banking software it developed and launched earlier this year.  Having begun life as a ride-hailing app for two- and three-wheeler vehicles back in 2018, MNT-Halan has morphed into a super app of sorts, and in the process become Egypt’s largest and fastest-growing lender to the unbanked.

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Martech Spending Grows as Percentage of Marketing Budget: CMO Survey

April 26, 2024

Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.

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