Retail media network campaign measurement and optimization can now be centralized on NEON, Night Market’s single platform offering the first standardized measurement capability across networks. This will enable comparative evaluation of ROI, a particular challenge in the fragmented retail media universe.
Nielsen is partnering with data collaboration platform LiveRamp to power audience planning and measurement in Nielsen ONE. The partnership will connect first- and third-party data sources via LiveRamp to Nielsen’s advertising suite. The deal includes LiveRamp’s RampID identity graph, enabling advertisers to build and evaluate audiences at scale for cross-platform campaign planning and measurement.
Experian has added a third-party data onboarding service to its first-party and offline data capabilities. This eliminates the need to use other vendors to append online identifiers to the offline records, making it easier to use Experian data for targeting across channels.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.