If you liked McDonald’s purchase of personalization vendor Dynamic Yield, then you’ll love Nike’s acquisition of Celect, which uses data science to help retailers optimize local inventory. It’s part of Nike’s growing direct-to-consumer business.
We had some interesting acquisitions last week. SurveyMonkey bought GetFeedback, a feedback collection app for Salesforce. That might sound redundant for a survey company but SurveyMonkey says it’s a strategic move to add enterprise clients.
Sadly, no discussion of digital advertising can avoid mentioning fraud. It’s still a huge problem but the industry is fighting back. The latest thrust comes from Google, which has announced its mobile ad platforms AdMob and Ad Manager will only serve ads that publishers have authorized by listing the seller in an app-ads.txt file. App-ads.txt and big sister ads.txt have been among the most successful anti-fraud measures.
Treasure Data will provide its system to free for companies that are stuck in contracts with other CDPs. The trade-up program is available to companies with roughly firms with $1 billion or more revenue, that already have a competitive CDP in place. There will still be some costs for services to make the conversion but Treasure Data says these are fairly small since it has considerable experience with such projects.