Let’s burst some balloons today, Dear Reader. You know how everybody thinks no code and low code systems are taking over the world? Software selection service GetApp finds no/low code is the least widely adapted (33%) of a half dozen emerging technologies – far behind voice interfaces (59%), Internet of Things (53%), and chatbots (49%). Still worse, no/low code early adopters were twice as likely to report negative ROI as total marketers. True believers may counter that no/low code systems are so common that many people don’t realize they’re using them.