IAB Tech Lab will extend its Open Measurement SDK to Connected TV (CTV), starting in Q3.  The extension lets a single piece of code deliver viewability information to any verification service the advertiser chooses.  It also adds CTV-specific measures such as signaling if the TV is off when an ad is delivered, which seems like a useful thing to know.  

Artificial intelligence is often said to be more widespread than people recognize.  Accenture took a close look and concluded that 63% of companies are still just experimenting with AI, and only 12% are using it well enough to gain competitive advantage.  Lots of good advice and interesting detail here – well worth a look.  Or have a robot read it for you.

The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.