No Code/Low Code Least Popular Emerging Marketing Technology: GetApp Study

Let’s burst some balloons today, Dear Reader.  You know how everybody thinks no code and low code systems are taking over the world?  Software selection service GetApp finds no/low code is the least widely adapted (33%) of a half dozen emerging technologies – far behind voice interfaces (59%), Internet of Things (53%), and chatbots (49%).  Still worse, no/low code early adopters were twice as likely to report negative ROI as total marketers.  True believers may counter that no/low code systems are so common that many people don’t realize they’re using them.