Non-CDP TruSignal Updates Their Platform
Just for fun, let’s write about a company that’s not a CDP (and doesn’t claim to be). TruSignal builds audiences with first party data from multiple sources and applies an identity graph to build unified profiles. Sounds CDP-ish, but TruSignal only stores audience tags, while a real CDP stores full details of customer behavior. They’ve just updated their platform with a new user interface and audience building tools.