Nordstrom Buys Two Retail Tech Companies

In cheerier news, high-touch retailer Nordstrom has purchased two customer technology companies: mobile clienteling app BevyUp and messaging-based e-commerce system MessageYes. The deal is apparently as about adding expert staff as much as using the specific products.

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QuadGraphics Improves Direct Mail Testing by Removing the ‘Direct Mail’ Part

March 14, 2018

Direct mail remains a nutritious part of your complete marketing mix. But innovation is rare. So it’s exciting to see printer Quad/Graphics touting a new platform that can run tests “at a fraction of the cost of traditional mailing testing.” Their trick is to have an online survey panel preview mailer elements and then pick the best combination. Clever and effective but I had imagined something more magical.

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Google Plans New Consumer Controls Over Targeted Ads

May 13, 2022

Google will give consumers more control over the ads they see, replacing current Ad Settings and About this Ad options with My Ad Center later this year .  The unified offering will let users specify the brands and topics they want to see, change personal information used to target ads, and make it easier to see who paid for an ad they are viewing.  It’s doubtful many consumers will bother with the settings but the features give more control to those who care.

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