I’ve been looking for an excuse to mention that livestream shopping is now a thing. It’s part of the larger trend for social ecommerce, which itself belongs to the still larger trend of retailers looking for ways to escape from Amazon’s clutches. So while you may not really care that Nordstrom is adding a livestream channel, at least you know why I’m telling you about it.
We’ve seen so many CDP acquisitions recently that it’s almost shocking when a CDP vendor raises money to grow independently instead. ActionIQ just reminded us that’s an option with an eye-catching $100 million Series C extension, made just slightly less impressive by news that $60 million is new money and $40 million had been raised previously.
The marketing automation industry went through its own acquisition phase several years ago. Act-On Software never got bought but they did survive. The company just raised $20 million in a combination of debt and equity, bringing its total funding to $92 million. It’s their first substantial round since a $45 million investment in 2014.
Salesforce has reversed course on its bid to acquire data management and integration platform Informatica a source has told Reuters. Informatica itself said that it is not in talks to be acquired. Salesforce stocks rose on this latest news while Informatica’s fell.