With this acquisition, Geniee will have an opportunity to expand into regions such as North America, India, and Europe, while Zelto will be able to develop and expand its current publisher monetization services in regions such as Southeast Asia.
Adobe India will focus to bet on large banks, retail companies, and large organizations further to augment its expansion. The next big bets are in the large banks, retails companies, and large organizations where, through multiple acquisitions, can built the entire capabilities around digital marketing, customer centricity, and personalization at scale.
The growth of Oracle’s cloud business (Oracle Cloud Infrastructure OCI) in India is clocking a rate almost double that of its global growth. The cloud consumption for OCI grew 125% in India in the first half of the fiscal year 2023, compared to the corresponding half year last fiscal.
It’s tough to get brand safety right, but the industry keeps trying. IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM). Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.