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Northbeam Raises $15 Million Series A for Real-Time Marketing Measurement

Northbeam collects first-party data and uses it to help companies optimize ecommerce and direct-to-consumer ad campaigns while they’re running.  It’s a fairly crowded field but Silversmith Capital Partners thinks there’s enough more room left to justify giving Northbeam a $15 million Series A.

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IT Teams Build Sloppy Automations: TeamDynamix Survey

August 17, 2022

IT teams spend lots of time on repetitive requests from business users, finds this TeamDynamix survey.  You might think the implication is IT should let users do more for themselves.  But the main time-wasters are things like password resets, employee on-boarding, and managing credentials, which can’t really be delegated.  And here’s the kicker: IT professionals automate those tasks by building sloppy, insecure, undocumented scripts, just like the non-professionals.   Fun fact: 53% of teams manage 100 or more applications.

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