About five percent of all Tweets come from bots, with a rate as high as 20% for trending hashtags like #COVID-19, according to a study from NortonLifeLock. Perhaps more interesting, they just released a free test version of a browser extension that can classify individual Tweets in your personal Twitter feed.
There’s a ton of good information in this just-released State of Marketing report from Salesforce. The headline from a CDP view is that high-performing marketers listed CDP as the second-most commonly used technology while CDP ranked fifth for moderate performers and sixth for underperformers. They survey doesn’t show how many actually have a CDP but 38% of the total and 48% of high performers said they plan to use it more next year.
Facebook isn’t just for consumer marketers: it’s the most widely used channel and most effective lead generator for B2B marketers, reports B2B agency Wpromote. Their survey, taken in February, found for the first time that more B2B digital marketers started the year intending to focus on brand awareness (31%) than quality leads (25%). Wpromote thinks the pandemic reinforces that priority but they also report that 49% of marketers now expect a budget cut, compared with just 13% in February.
Adobe has announced a new solution within its GenStudio suite, GenStudio for Performance Marketing. This self-service application is aimed at accelerating the creation of display and social ads, emails and banners using approved, on-brand content. The solution will leverage Adobe Firefly as well as third-party LLMs.