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Nosto Raises $16 Million for Ecommerce Personalization

For no obvious reason, it’s all financial news from Europe today, Dear Reader. We’ll start with Helsinki-based Nosto, which calls itself the “world’s leading Commerce Experience Platform”, although they don’t say by what measure. They just announced a $16 million funding round, which brings total funding to $48.8 million.

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Twilio Adds ‘Contextual Awareness’ to Segment CDP

May 15, 2025

Twilio is adding ‘contextual awareness’ to its Segment CDP, which in plainer English means data stored in Segment will be available when creating event-triggered, real-time messages. This and a redesigned journey architecture are part of Twilio’s “next generation” customer engagement platform, which also includes natural voice AI agents, voice and text analytics, and RCS and WhatsApp messaging. Twilio separately announced a multi-year partnership with Microsoft to speed the adoption of conversational AI for customer engagement.

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