Many marketers are confused about the difference between Customer Data Platforms and Data Management Platforms.

Personalization vendor Evergage announced Evergage Guardian, which monitors visitor behaviors across Web sites and mobile apps to uncover opportunities and problems in real time. I like the symmetry in this: in addition to recommending things to customers, Evergage turning around and making recommendations to marketers. We don’t classify Evergage as a customer data platform because that’s ancillary to their personalization business, but they do build unified profiles.

Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation.  The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.