News

NYIAX Raises $5.6 Million for Blockchain-Powered Ad Future Exchange

More funding news: NYIAX has closed a $5.6 million seed round for their advertising contract futures exchange. If advertising contract futures don’t excite you, how about the fact that NYIAX uses blockchain? I thought so.

More News

Next Article

Protagonist Reads the Web to Uncover Effective Brand Stories

October 24, 2017

Look, I’m as tired as you are of reading about artificial intelligence. But unless you want three articles about chatbot funding (here, here, and here), you’ll probably appreciate hearing about Protagonist, a firm that says it analyzes Web data with AI to uncover the stories that customers want to hear and how to deliver them. The technology originated at the White House and National Security Council, which may or may not add to their credibility.

CDPI Newsletter
Previous Article

Tylenol Is Watching and Wants You to Know It

October 20, 2017

Or maybe marketers are their own worst enemies. This AdExchanger piece gleefully describes how Tylenol is using a mix of data signals to identify customers while they’re engaging in specific activities like exercise or staying late at the office and then making offers that show the advertiser knows where they are and what they’ve been doing. It’s along the lines of “feeling sore after that workout? Here’s a map to the nearest place you can buy Tylenol.” Nothing creepy about that.

CDPI Newsletter
Featured Article

Salesforce Offers Free Data Cloud to Sales and Service Cloud Customers

February 21, 2024

Salesforce is offering a free version of its CDP-esq Data Cloud to Sales and Service Cloud customers, with the apparent goal of increasing use of Marketing Cloud.  The Data Cloud offers Marketing Cloud users a unified view of data in Salesforce clouds and other systems via no-copy access to cloud databases and Mulesoft connectors.  The company also unveiled a small business edition of Marketing Cloud.

CDPI Newsletter