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NYIAX Raises $5.6 Million for Blockchain-Powered Ad Future Exchange

More funding news: NYIAX has closed a $5.6 million seed round for their advertising contract futures exchange. If advertising contract futures don’t excite you, how about the fact that NYIAX uses blockchain? I thought so.

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Protagonist Reads the Web to Uncover Effective Brand Stories

October 24, 2017

Look, I’m as tired as you are of reading about artificial intelligence. But unless you want three articles about chatbot funding (here, here, and here), you’ll probably appreciate hearing about Protagonist, a firm that says it analyzes Web data with AI to uncover the stories that customers want to hear and how to deliver them. The technology originated at the White House and National Security Council, which may or may not add to their credibility.

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Tylenol Is Watching and Wants You to Know It

October 20, 2017

Or maybe marketers are their own worst enemies. This AdExchanger piece gleefully describes how Tylenol is using a mix of data signals to identify customers while they’re engaging in specific activities like exercise or staying late at the office and then making offers that show the advertiser knows where they are and what they’ve been doing. It’s along the lines of “feeling sore after that workout? Here’s a map to the nearest place you can buy Tylenol.” Nothing creepy about that.

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