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Ogury Announces $21 Million Series C for Behavior-Based Mobile Ads

Next, we have a report that Ogury has raised $21 million in Series C funding. Ogury partners with mobile apps (Android only) to build anonymous individual-level behavioral profiles with “every app or website the user uses or visits the entire day on their mobile device.” Somehow I doubt the consent language is worded quite so directly. Ogury then targets recommendation-style ads based on the profiles. The $21 million was actually raised last year but just announced, and it’s not news until someone learns about it, right?

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ANA Pushes to Loosen California Privacy Law

February 7, 2019

When California passed a strong Consumer Privacy Act last year, many expected it would be watered down before taking effect in 2020. So far that hasn’t happened and, with the deadline fast approaching, it seemed the law might keep its teeth. Or not: it turns out that California is still working on regulations to implement the law and, sure enough, the Association of National Advertisers and other groups are lobbying hard to limit its impact. We’ll see if public concerns about privacy can overcome industry pressure. Anybody taking bets?

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Two-Thirds of C-Suite Can’t Recognize Bad Data: Fivetran Report

December 6, 2021

Like the determined optimist who tells his boss the factory is on fire by reporting they’ll soon be able to update their equipment, let’s find some silver linings in a batch of gloomy surveys today, Dear Reader.  We’ll start with this Fivetran report, which finds that 85% of data leaders say their company has lost money by basing decisions on bad data, and 66% believe their C-suite can’t tell when that happens.  The bright side is there’s lots of room for improvement.

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