Ogury Announces $21 Million Series C for Behavior-Based Mobile Ads
Next, we have a report that Ogury has raised $21 million in Series C funding. Ogury partners with mobile apps (Android only) to build anonymous individual-level behavioral profiles with “every app or website the user uses or visits the entire day on their mobile device.” Somehow I doubt the consent language is worded quite so directly. Ogury then targets recommendation-style ads based on the profiles. The $21 million was actually raised last year but just announced, and it’s not news until someone learns about it, right?