Ogury Announces $21 Million Series C for Behavior-Based Mobile Ads

Next, we have a report that Ogury has raised $21 million in Series C funding. Ogury partners with mobile apps (Android only) to build anonymous individual-level behavioral profiles with “every app or website the user uses or visits the entire day on their mobile device.” Somehow I doubt the consent language is worded quite so directly. Ogury then targets recommendation-style ads based on the profiles. The $21 million was actually raised last year but just announced, and it’s not news until someone learns about it, right?

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ANA Pushes to Loosen California Privacy Law

February 7, 2019

When California passed a strong Consumer Privacy Act last year, many expected it would be watered down before taking effect in 2020. So far that hasn’t happened and, with the deadline fast approaching, it seemed the law might keep its teeth. Or not: it turns out that California is still working on regulations to implement the law and, sure enough, the Association of National Advertisers and other groups are lobbying hard to limit its impact. We’ll see if public concerns about privacy can overcome industry pressure. Anybody taking bets?

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Bombora Offers B2B Ad Targeting and Personalization Based on Content Consumption

June 2, 2023

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.

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