Media buying agency Horizon Media is partnering with TransUnion to identify consumers across channels for ad targeting and analysis. It’s one more example of preparing to execute “people-based” marketing programs after third party cookies are just a delicious memory.

Finally, UK ad trade group ISBA and PwC have conclusively proven that adtech is a hot mess. After two years of work, PwC media experts and data scientists could only map 12% of 267 programmatic million impressions from advertisers to publishers and couldn’t account for 15% of total spend. They did find that publishers receive just half the money paid by advertisers. Brilliantly illustrating the obvious, they conclude “this supply chain complexity seems unlikely to be consistently in the best interests of market participants.”

We’re doing all good news today, Dear Reader.  Mitto has lots of cheery information about the value of a “complete omnichannel strategy”, which correlates with higher revenue growth, more loyal customers, more customer experience investment, and probably a cure for baldness.  They do find most companies are still struggling to reach that blessed state, but we won’t dwell on negative thoughts.