Omeda Adds Content Metering for Publishers

Omeda is a sort of all-in-one system for publishers, combining a CDP, marketing automation, display ads, and social marketing. They just added a “content metering” tool that lets marketers create custom flows that present different messages as users consume gated content. Fancy.

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One-Third of Marketers Will Buy a CDP This Year: Optimove Survey

May 31, 2023

Just over one-third of marketers plan to either buy a new CDP (21%) or replace an existing one (13%) this year, according to this Optimove survey. Unfortunately, it doesn’t report how many have a CDP already in place, which would put the other values in perspective. It does seem that CDPs are a relatively low priority: they rank sixth on the list of new systems and eighth on the list of systems to replace.

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