Retail marketing platform Ometria has raised a $21 Series B for AI-powered personalization. TechCrunch thinks Ometria is the only marketing system that’s built specifically for retail and creates unified customer profiles. It’s not.
Lots of news to choose from today, Dear Reader. The three bits I think you’ll find most interesting start with new analytics features in Salesforce Datorama, which I consider a CDP but they position as a tool for marketing analytics. The features are a Harmonization center for data preparation and Data Canvas for improved visualizations.
It’s not exactly privacy but our third item is a strategic alliance on brand safety between Nielsen and OpenSlate. OpenSlate scores more than 600 million ad-supported videos for content, quality and brand suitability. It’s another example of Internet safety issues becoming mainstream concerns that attract mainstream solutions.
The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.