Retail systems vendor CitiXsys has also built marketing into a larger suite, which also includes point of sale, ecommerce, inventory, fulfillment, loyalty, pricing, and promotion management functions. This sort of integration is convenient but it limits users to whatever features the vendor builds into each application. CitiXsys just raised a $20 Series B.
Vendor alliances are rarely worth mentioning but we’ll make an exception for news that visual recognition expert Clarifai is working with personalization vendor RichRelevance to create a suite of visually-based personalization tools. Use of visual inputs in marketing qualifies as an Important Trend.
If companies can’t run their systems or keep their data safe, getting consent to use customer data almost seems irrelevant.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.