Omnicom Can’t Direct Ad Dollars Based on Politics: FTC
Threatening to sue companies that don’t buy ads from you may sound like a protection racket, but it seems to be working for Elon Musk. The Republican-run Federal Trade Commission has expanded the opportunities by requiring that media buying agency Omnicom, as a condition of acquiring IPG, agree not to avoid placing ads based publishers’ “political or ideological viewpoints” or the viewpoints of content they publish, or rely on standard brand-safety tools such as exclusion lists.