Omnicom Cleared to Acquire IPG
The EU has granted antitrust approval for Omnicom to acquire IPG. This concludes a process first announced in December 2024. It will create the largest ad network in the world by revenue.
The EU has granted antitrust approval for Omnicom to acquire IPG. This concludes a process first announced in December 2024. It will create the largest ad network in the world by revenue.
OOH adtech provider Broadsign is acquiring OOH supply-side platform Place Exchange for undisclosed terms. The combination will give advertisers more tools for measurement and integrations. For DOOH specifically, Place Exchange offers programmatic audio, place-based video, and more.
Intuit’s SMB MediaLabs is an advertising network powered by Intuit’s first-party business data. It just made those audiences available on The Trade Desk so advertisers can better understand and reach small and mid-market businesses. The integration encompasses CTV, audio, and DOOH channels.
Meta has announced agreements with USA Today, People Inc., and other news publishers to pay for access to their content and link to their articles in its AI chatbot. It’s a sharp contrast to Perplexity, which the Chicago Tribune and New York Times are separately suing for allegedly scraping content and bypassing paywalls. Despite this deal, Meta apparently still opposes compensating publishers for news links in social media posts.