News

Omnicom Lets Media Buyers Adjust Ads Based on Retail Inventory

The headline “Omnicom Media Group Launches Industry’s First Supply Chain-Based Media Activation Tool” sounds like a clever, if far-fetched, bit of newsjacking. But it turns out they’ve really given media planners a tool to adjust the products they advertise based on retail availability, pulling out-of-stock items and pushing available substitutes. It’s an impressive bit of technology.

More News

Previous Article

Spot2 raises $4.2M to speed up commercial real estate leasing in Mexico

May 19, 2022

Spot2, a Mexican brokerage startup, announced a $4.2 million seed round led by Streamline Ventures. HOF Capital, Acrew Capital, H20 funds, and angel investors. Spot2 was founded in 2021. It holds the promise of enabling commercial real estate identification, validation, and lease closing in six times less time than usual. The proptech developed technology based on an algorithm that offers solutions to connect brands with available commercial spaces successfully.

CDPI Emerging Markets
Featured Article

Meta Releases Lying, Offensive AI and Pretends to Be Surprised

November 23, 2022

Like trouble, bad behavior by Meta shows up whether you look for it or not.  The latest is an open-source language model that was supposed to provide reliable search results because it was trained on academic papers.  Alas, it was quickly withdrawn after reviewers found that it returned results that were grammatical and plausible but also incorrect, not to mention filled with “antisemitism, homophobia, and misogyny.”  How can this be a surprise?

CDPI Newsletter