OnBrand Survey: 65% of Marketers Don’t Plan to Invest in Advanced Tech This Year

Enough about agencies. Here’s a nice survey about what marketers are up to. OnBrand Magazine surveyed 562 global brand managers and found their biggest challenges are proving ROI (34%) and collaboration between departments (14%); identifying necessary technology came in dead last at 2%, even behind “other”. Although 43% consider themselves early adopters of technology, just 35% planned to actually invest in 360 degree video, virtual reality, chatbots, or other advanced technologies this year. Hmm.

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Adobe Adds Experience Cloud Label to Marketing, Advertising, and Analytics Clouds

March 21, 2017

Adobe made a slew of announcements at its Summit 2017 conference, including a “Experience Cloud” as a master label for its Marketing, Advertising, and Analytics Clouds. Not much talk of direct integration among those components, though.  Adobe did discuss connecting them to its Sensei artificial intelligence platform and Creative Cloud. There was one bit of data-related news: Adobe is working with several other vendors to create a standard marketing data model.  This would simplify future integrations.

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Adweek: Global Consultancies Are Buying Agencies and Reshaping Brand Marketing

March 17, 2017

As advertising involves more technology (see above), it’s no wonder that tech experts are playing a larger role in the industry. Here’s a very interesting piece from Ad Week on investments in ad agencies by giant tech firms like Accenture and IBM. Did you know that Accenture already has 36,000 design and creative professionals worldwide?  If you’re wondering what this means for marketing technology and CDPs, here are some additional thoughts.

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Getty Offers Gen AI Tool Built Only with Licensed Images

September 28, 2023

Unauthorized training data isn’t an existential threat to generative AI but it’s certainly a headache for users and developers alike.  Most developers are trying to exclude materials that creators have explicitly labeled as unauthorized and citing “fair use” as justification for copying everything else.  Getty Images has taken an opposite approach, building its gen AI tool only on materials that are explicitly licensed.  It’s possible that tracing the provenance of training data will become a standard, similar to how organic food producers trace the origins of their ingredients.

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