One-Fifth of Companies Use Marketing Automation to Its Full Potential: Ascend2 Survey

Ascend2 took a look at the state of marketing automation and found that just 20% of respondents feel they are using their system to its full potential.  Lack of training (39%), resources (32%) and budget (31%) were the most cited obstacles, ranking well ahead of poor integration (16%), missing features (14%) and decentralized data (14%).  This doesn’t mean integration is a solved problem: just 7% of respondents said their marketing automation is fully integrated with other systems and 29% said it’s mostly integrated.

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One-Third of Martech Replacement Systems are Built, Not Bought: Third Door Media Study

September 8, 2021
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Bombora Offers B2B Ad Targeting and Personalization Based on Content Consumption

June 2, 2023

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.

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