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One in Three CMOs Say Campaign Performance Needs to Improve: CMO Council

One third of the 200 senior marketing executives surveyed by the CMO Council in partnership with Zeta Global say campaign performance needs to improve or has underperformed. They are still struggling to identify strategies that positively impact ROI. In good news, more than half said they had met revenue and customer acquisition goals last year (but B2C outperformed B2B on those counts).

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GenAI Getting To Be a Habit With Marketers: Basis

September 25, 2024

An overwhelming 90% of marketers are now using generative AI tools at least once a month with 70% using them weekly, according to a survey of 141 marketing and advertising professionals by Basis Technologies. ChatGPT is most widely used in advertising (83%) while ChatGPT Plus is the most popular among paid models. Sixty-seven percent use the tools for content creation although a slightly higher number (70%) say it’s not as good as human-generated content.

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