News

One-Quarter of App Marketers Expect to Shut Down Due to Privacy Changes: Bango Report

App developers are hit especially hard by new privacy rules, Bango reports.  The majority (59%) say they’ve already lost revenue, 62% say they have “no idea” how they’ll acquire new users after the changes are fully deployed, and 27% expect to shut down entirely as a result.  You won’t be surprised that Bango proposes a proprietary solution, something it calls “purchase behavior targeting”.

More News

Next Article

Cookie Loss Will Cut Marketing ROI by 22%: MMA Survey

June 7, 2022

Marketers are taking a gloomy view of the impact of privacy changes, according to this Modern Marketing Association (MMA) survey.  They expect cookie deprecation alone to reduce ROI by at least 22% and say Apple’s App Tracking Transparency (ATT) has already reduced ROI by 17%.  In response, well-prepared companies are accelerating their investment in first party data and 59% expect to invest in a CDP as part of the solution.

CDPI Newsletter
Featured Article

Salesforce Buys Airkit.ai for Automated Customer Service

September 22, 2023

Salesforce is buying Airkit.ai, which builds low-code, AI-powered e-commerce customer service agents.  You might have thought Salesforce could already do that, but presumably Airkit does it better.  It doesn’t hurt that the company founders sold a previous business to Salesforce, the company was partly funded by Salesforce Ventures, and the product is already listed on AppExchange.  Price was not announced.

CDPI Newsletter