One-Quarter of App Marketers Expect to Shut Down Due to Privacy Changes: Bango Report

App developers are hit especially hard by new privacy rules, Bango reports.  The majority (59%) say they’ve already lost revenue, 62% say they have “no idea” how they’ll acquire new users after the changes are fully deployed, and 27% expect to shut down entirely as a result.  You won’t be surprised that Bango proposes a proprietary solution, something it calls “purchase behavior targeting”.