Consumers and marketers are eagerly jumping into the metaverse. This Sitecore study finds that one-third of marketers already have metaverse marketing programs and 42% of consumers are present or plan to visit shortly. “Escaping reality” ranks high on their list of reasons, and who could blame them?
Ecommerce marketing platform Klaviyo is buying Napkin.io, which lets developers write and deploy code directly from a browser. It’s a bit unusual for martech vendors to buy development tools, but apparently the Klaviyo folks were smitten. It’s more low-code than no-code, but either way is aimed at making it easier to extend Klaviyo capabilities.
Many people are more interested in mixing virtual and actual reality than entering an entirely separate metaverse. Smart contact lens maker Mojo Vision falls into the mixed-reality group. They just announced an app that displays Alexa shopping lists within your contact lenses. The time and effort savings are unimaginable. No, really, I can’t imagine any.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.