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One-Third of UK Consumers Plan to Exercise GDPR Right to Be Forgotten: 7star Poll

Also from Britain, 34% of respondents to media agency 7stars’ consumer poll said they would exercise their “right to be forgotten” under GDPR, which would require companies to erase the consumers’ data. Take this with a grain of salt, since 75% admitted they don’t understand GDPR in the first place. Better news: 32% of consumers said they’d trust brands more with their data as a result of GDPR. (Data as reported by Computer Weekly; I couldn’t find an online copy of 7stars survey itself.)

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Tapad Repositions Itself as Identity Vendor and CDP

February 20, 2018

Cross-device identity aggregator Tapad has repositioned itself as a general-purpose customer identity system. While they’re at it, they’ve launched what they call a Customer Data Platform. This does ingest first-party personally identifiable information, which is a core CDP requirement. But the real focus seems to be connecting with third party data in the Tapad device graph and using this to drive ad campaigns. At best, those are peripheral CDP use cases. At worse, they add still more confusion to the distinction between CDPs and DMPs.

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More Customer Data Projects Focus on Service than Marketing: Semarchy Report

February 16, 2018

Master data management vendor Semarchy also found that IT rather than business users are primarily responsible for data governance. Customer data was the most common focus for master data projects, but more had goals related to customer service, experience, and loyalty (29.8%) than sales and marketing (25.5%). Other factoids: 40% of respondents take longer than six months to implement a new domain such as customer data and fewer than 20% update their master data at least daily.

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Google Plans New Consumer Controls Over Targeted Ads

May 13, 2022

Google will give consumers more control over the ads they see, replacing current Ad Settings and About this Ad options with My Ad Center later this year .  The unified offering will let users specify the brands and topics they want to see, change personal information used to target ads, and make it easier to see who paid for an ad they are viewing.  It’s doubtful many consumers will bother with the settings but the features give more control to those who care.

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