One-Third of UK Consumers Plan to Exercise GDPR Right to Be Forgotten: 7star Poll

Also from Britain, 34% of respondents to media agency 7stars’ consumer poll said they would exercise their “right to be forgotten” under GDPR, which would require companies to erase the consumers’ data. Take this with a grain of salt, since 75% admitted they don’t understand GDPR in the first place. Better news: 32% of consumers said they’d trust brands more with their data as a result of GDPR. (Data as reported by Computer Weekly; I couldn’t find an online copy of 7stars survey itself.)

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Tapad Repositions Itself as Identity Vendor and CDP

February 20, 2018

Cross-device identity aggregator Tapad has repositioned itself as a general-purpose customer identity system. While they’re at it, they’ve launched what they call a Customer Data Platform. This does ingest first-party personally identifiable information, which is a core CDP requirement. But the real focus seems to be connecting with third party data in the Tapad device graph and using this to drive ad campaigns. At best, those are peripheral CDP use cases. At worse, they add still more confusion to the distinction between CDPs and DMPs.

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More Customer Data Projects Focus on Service than Marketing: Semarchy Report

February 16, 2018

Master data management vendor Semarchy also found that IT rather than business users are primarily responsible for data governance. Customer data was the most common focus for master data projects, but more had goals related to customer service, experience, and loyalty (29.8%) than sales and marketing (25.5%). Other factoids: 40% of respondents take longer than six months to implement a new domain such as customer data and fewer than 20% update their master data at least daily.

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Salesforce Buys for Automated Customer Service

September 22, 2023

Salesforce is buying, which builds low-code, AI-powered e-commerce customer service agents.  You might have thought Salesforce could already do that, but presumably Airkit does it better.  It doesn’t hurt that the company founders sold a previous business to Salesforce, the company was partly funded by Salesforce Ventures, and the product is already listed on AppExchange.  Price was not announced.

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