You were somewhat interested in last week’s news that Akamai had purchased identity access management vendor Janrain, Dear Reader. So maybe you’d like to know that Janrain competitor OneLogin has raised a nice round $100 million. Now you do.
The National Retail Federation’s big annual conference is on, which means we’re seeing baskets of retail-related news. CDP AgilOne has announced a new machine learning framework that simplifies and speeds advanced modeling building. They also have improved reporting for non-technical users and new coupon-creation features.
One big use for location data is targeted outdoor advertising. Which finally lets me mention this month-old news that start-up Firefly has raised $21.5 million for “remotely programmable geotargeted ads” on the roof of rideshare cars. If that sounds familiar, it’s because we wrote about last summer about Grabb-it, which puts geotargeted ads in car windows.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.