Keep the digital format but make it shoppable and change the delivery channel to connected TV, and you have Clinch’s digital ad circulars on CTV screens.  For one more twist, let’s stay shoppable but switch delivery to “shareable stickers” in text messages, which you can now get from  NBC Universal and Holler.  

Like the determined optimist who tells his boss the factory is on fire by reporting they’ll soon be able to update their equipment, let’s find some silver linings in a batch of gloomy surveys today, Dear Reader.  We’ll start with this Fivetran report, which finds that 85% of data leaders say their company has lost money by basing decisions on bad data, and 66% believe their C-suite can’t tell when that happens.  The bright side is there’s lots of room for improvement.