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OneScreen Raises $3 Million for Out-of-Home Media and AudioMob Raises $14 Million for In-Game Audio

See how this works?  Let’s keep audio and ad networks but change the venue to in-game ads in mobile apps.  Welcome to AudioMob, which just raised a $14 million Series A.   Keep the ad network but switch back to out–of–home and digital and you arrive at a $3 million raise by OneScreen.ai for its “first of its kind” platform that lets advertisers buy everything from buses to blimps to billboards in the same media marketplace.

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Albertsons Adds Retail Media Network and Quotient Sells In-Store Audio Ads with Place Exchange

November 15, 2021

The News Gods are playing a form of mad-libs where they mix delivery platform (CTV? Out of home? Mobile app? Text message?) with medium (Video? Voice? Display?) and channel owner (Retailer? Publisher? TV network?). It’s a quick-paced laugh riot, so try to keep up.  We’ll start with the now-familiar concept of a retail media network. Grocery chain Albertsons just joined that party with one limited to its websites.  Now, stick with retail but switch to in-store advertising and audio messages.  That leads you to the audio ad network inside 16,000... Read More >

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New Brand Safety Initiatives from IPG Mediabrands, IAS. Apology from DoubleVerify

April 18, 2024

It’s tough to get brand safety right, but the industry keeps trying.  IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM).  Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.

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