Spending your budget on privacy tech instead of cool things like trigger campaigns and personalization? OneTrust is offering a collection of free tools for data mapping, data access requests, cookie consent, and more. That’s free as in free beer and if there are limits, I couldn’t find them listed.
It’s been said that the world is divided into two types of people, those who divide the world into two types of people and those who do not. Similarly, CDPs are often between those that focus on assembling customer profiles and those that also activate customer profiles. BlueConic has reinforced its position in the activate camp by adding features to migrate customers between lifecycle stages and define marketing messages appropriate to each stage. It’s a more-flexible alternative to standard campaign flows.
Mediafly is a sales enablement platform that mostly helps to build tailored interactive presentations. But they just spread their wings (get it?) with a content hub that marketers can use too. It’s another example of sales/marketing tech convergence if you want a bigger picture.
It’s all surveys today, Dear Reader. Marigold reports that consumers are eager for personalized content, with 79% saying they’re likely to engage with a personalized email tailored to their interests. Sadly, 33% feel their needs are unmet by current brand messages. Discounts and coupons (95%) top the list of what they want in exchange for personal data, followed closely by loyalty rewards at 94%. Content is last at 61%.