OneTrust Raises $200 Million Series A for Privacy Compliance

Money money money. I avoided funding announcements on Wednesday but I can’t resist sharing that privacy management vendor OneTrust has raised a $200 million Series A. Yes, privacy is big business and getting bigger.

More News

Previous Article

Cheetah Digital Buys Wayin and Neustar Partners with Freckle to Add Privacy-Safe Data

July 11, 2019

Despite consumer doubts, marketers have clearly begun to think that privacy is good business. Exhibit 1: when Marketing software company Cheetah Digital announced purchase of interactive experience platform Wayin, they described it in terms of collecting “zero party data” for permission-based marketing. Exhibit 2: Neustar has opened its “Identity Data Management Platform” to data from Freckle, which pays consumers directly for access to their information.

CDPI Newsletter