Privacy management vendor OneTrust has receives the first ISO 27701 certification, which covers processes required by GDPR and other privacy regulations. The new standard will likely become a requirement for many buyers.
TapClicks automates data flows for marketers and media companies, simplifying order entry, workflow, and analytics. It’s not a CDP but does address some related needs. They just raised $10 million, bringing total funding to $29 million.
Amobee, another adtech firm, has built its own cross-device graph by mapping devices and cookies to households. These can then be targeted through connected TVs and other devices. It has just added more than 60,000 audience segments based on data from more than sixty providers. Marketers can also build segments using their own data.
It’s tough to get brand safety right, but the industry keeps trying. IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM). Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.