Online Ad Spend Bounces Back: Pixalate Study

There have been several studies in recent days reporting that ad spend is recovering from the pandemic-driven lows of March. This particular one from Pixalate reports a 40% increase in April/May for programmatic ads for Over-the-Top (OTT) and Connected TV (CTV), compared with a 14% drop in March. Kids and Family apps on Roku grew by 128%.