Online Ads Miss Their Targets: Janrain Survey

Consumers are underwhelmed by what they get for the data they already share: in this survey from identity management vendor Janrain, just 18% said online ads “often” seem to understand what they want while although 47% offered a grudging “sometimes”. Voting with their fingers, 71% said they’d downloaded software to protect their data privacy or otherwise control their Web experience. Two-thirds (66%) said they want more government regulation protecting their privacy while 55% 55% said they’d permit use of some data in return for clear benefits. A hefty 36% wouldn’t share anything if they had the choice.