Online Shoppers Care About Shipping: ShipStation Report

Hi, it’s Jamie, Senior Intern in the Department of the Obvious. The boss has no news today so it’s my turn. Let’s start with a study that finds shipping is important to online shoppers. ShipStation found that 96% of consumers consider shipping when buying and 88% say a bad shipping experience makes them less likely to buy again. I wonder what a bad experience does to the other 12%.