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Online Shoppers Care About Shipping: ShipStation Report

Hi, it’s Jamie, Senior Intern in the Department of the Obvious. The boss has no news today so it’s my turn. Let’s start with a study that finds shipping is important to online shoppers. ShipStation found that 96% of consumers consider shipping when buying and 88% say a bad shipping experience makes them less likely to buy again. I wonder what a bad experience does to the other 12%.

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Mastercard Buys SessionM CDP to Expand Marketing Services

October 23, 2019

Mastercard is buying SessionM, which combines a CDP with a loyalty system. It extends Mastercard’s growing suite of data-driven marketing services for retailers and other brands. The deal joins Treasure Data/Arm, Lattice Engines/Dun & Bradstreet, Mintigo/Anaplan, Radius Intelligence/Kabbage, and Allsight/Informatica as examples of a CDP purchased by a company outside the usual set of martech suppliers.

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Consumers Feel Behavior-Based Ads Are Creepy, Not Clever: Accenture Interactive Report

October 21, 2019

And you know those sophisticated marketing technologies you’ve been struggling to deploy, including cross-device campaigns, chatbot access to shopping behavior and customer service interactions, and social media ads based on visits to other sites? Accenture Interactive found consumers consider them four of the five creepiest things you can do. The only thing that’s creepier is receiving an ad for something you only talked about near a voice assistant.

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Google Kills FLoC, Runs Out of Bird Metaphors, Offers Topics API

January 26, 2022

Google has given up on its FLoC cookie-less targeting initiative, which faced insurmountable privacy objections. The replacement, which mercifully does not reference anything bird-related, is Topics API, which will offer three recent interests for each individual based on sites they have recently visited.  The loss in targeting and tracking power is so huge that you wonder if Google is purposely showing what tighter privacy is costing the industry. Or maybe they’re just kneecapping competitors.

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